Where do you buy your books? I know if you’re reading this, you probably get at least a portion of your books from us here at Anthology. We all know how easy (and cheap) it is to go online and order books (along with anything else) on Amazon. We all know that you can easily run over to Barnes and Noble or Wal-Mart or Target and find most of the same titles and save a couple dollars. But what exactly is at stake here? What is the importance of supporting local businesses and why should you care?
With every purchase that you make, you cast a vote. A vote that quite possibly has more of an impact on our world than the one you cast at the polls. In our current age, corporate mega-retailers may be the norm, but it doesn’t have to be that way. When’s the last time you walked into Wal-Mart and they welcomed you on a first name basis? (I wouldn’t know for sure that they don’t do this, just an assumption; I haven’t stepped foot inside that depressing soulless warehouse in years) Now more than ever, local businesses need your support. It’s these unique, one-of-a-kind places in our beloved downtowns that give our cities a sense of community. In the case of Anthology and The Coffee Tree, these businesses serve as a hub of community; a place where friends can meet together as well as enjoy great books, coffee, and food. The size of the chain retailers and government tax breaks allow them to charge less for their products which results in a loss of business for local establishments. So it may be cheaper and more convenient to take advantage of mega retailers, but is it better? I don’t think so, and I must urge you to invest your wallets in your own community this holiday season. We don’t have to be a culture of consumers, we can be a culture of community and appreciation instead. Since the 1990’s tens of thousands of locally owned businesses in America have disappeared. Loveland is no exception. In 2005 Wal-Mart accounted for one of every ten dollars spent by Americans. Is this progress? Is this the future world you want for your children? It is a myth that these retailers provide economic growth and create jobs. The predatory nature of these retailers forces local businesses who can’t compete to close, so people are actually losing jobs. When you spend your money locally, it stays in the community. It has about three times the local impact than it does when you spend it in a chain store. Most local businesses bank locally, advertise in local newspapers and hire other local professionals such as accountants and web designers. Whereas corporate chains require very little of local goods and services and their profits are not re-invested in the community. Sprawling shopping malls and concrete jungles of parking lots devoted to giant retailers make towns indistinguishable from each other.
So what is the true cost of mega retailers? Is your community worth preserving? Is your downtown something worth saving? That is for you to decide. Local businesses are about community. Independent bookstores are especially about community.
So, do your community a favor. Do your family a favor. Do yourself a favor, and support local businesses.
Thanks for reading!
Matt

